o'2nd

Just stumbled onto Korean clothing line O'2nd and am so excited about it.  I love the playful use of unexpected patterns and textiles that still somehow manages to feel subtle.  So smart.  Just look at how this riotous mix of prints, colors, and textures seems so quietly wearable:

Apparently they've been very successful on Korea and in China, but the rest of us are only just beginning to hear about it.  It's about time!   

Their Fall/Winter 2013 lookbook has me drooling over so many pieces...

Much of the collection is available at Barney's, and Steven Alan has a few select pieces as well.  Feels like there'd be something for everyone in this collection; if the prints are too much for you, surely those structured blazers and coats would be hard to resist.  If nothing else it's getting me excited (again) about autumn and layers and mixing and matching.